Coupon Code November 2025: Up to 85% OFF at Heidi Merrick

The Heidi Merrick Collection is produced under the eye of the designer in her studio in downtown Los Angeles. Since then, it has developed into a global lifestyle brand that is sold to a broad customer base in over 27 countries. The collection started in 2006 with four pieces that Heidi draped, patterned and sewn. Heidi Merrick lives in the Silverlake neighborhood of Los Angeles with her husband Johnny, daughter Hiver and son Alfie. The store unique West Coast ethos spans all facets of the brand and its lifestyle. With a team of designers, cutters and sewers working in the studio above their DTLA flagship store, you can buy the collection that is responsibly and definitely produced and works as a modern American fashion house.