AYR (pronounced 'air') stands for the whole year. They design daily necessities for everyday life. The perfect high-end items make you feel comfortable and confident every season. AYR was founded in New York by four fashion friends dedicated to creating self-confidence through clothing. This is not a label or logo. It's about the woman who wears it. Strong and smart women have been their number one inspiration since 2014. They adopted the standard skinny model and gave it some vintage details to create a fresh and fashionable atmosphere. Make smart investments. It's brilliant. Perfect weight, perfect folds and perfect shape. Have you ever bought a large t-shirt and then made it yourself to make it look cool and good-looking? This is what your shirt looks like, plus soft washed cotton from Peru.