In their hearts, Peet's Coffee and Tea has been working to promote the development of coffee. Since 1966, they have been traveling, challenging and changing the way people enjoy coffee. Peet's Coffee and Tea knows that the richness of life comes from questioning, crafting and honing. The same is true for coffee. From bakers to baristas, each of their employees is passionate about exploring coffee crafts. They are committed to providing quality products by continuing to source the world's finest coffee beans, hand-baked in small batches, and hand-made each beverage. They adhere to strict freshness standards to ensure the best flavor and maintain the quality of the coffee. Coffee lovers know that when they choose it, they will always get a cup of rich coffee. It was the first craft coffee, and they put coffee in the first place of all work.