The founder of the company has over 20 years of experience as a makeup artist and product developer. PIXI Beauty was founded 20 years ago and opened in London. With its pure, wake up and skin-loving products that create a natural look of just getting a good night's sleep, the brand has a loyal global following. The company's founders were passionate about skincare products, creating new formulas and infusing them with plant-based and beneficial ingredients. The company is really dedicated to providing multitasking for busy women, providing products to repair defects and enhance youth. Now, the mission of PIXI Beauty is the same as it was when it opened. They want to make all women have natural beauty and make them look more like themselves.