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Blinds.com, founded by Jay Steinfeld, is the world's largest e-commerce retailer of window blinds and window coverings. The company sells shades, curtains, window shutters and awnings. As of 2006, the company was 186th in the top 500 list of Internet retailers, and 10th in the list of the fastest-growing e-commerce companies. In 2009, Blinds.com won the American marketing association's annual award for its innovative marketing strategies. In January 2014, Blinds.com was acquired by home depot. Blinds.com has been focused on meeting customer needs and improving customer experience. To strengthen and personalized the window covering shopping experience, Blinds.com developed and issued "the window Shopper", an augmented reality mobile shopping app for iOS (2011) and Android (2012). in order to satisfy demand for window coverings that could be installed quickly and easily CMO, Daniel Cotlar cooperation with a manufacturer design a window to install without the need for tools or adhesive.