Unlike any other artificial floral company, Nearly Natural has top designers on staff with extensive backgrounds in the live plant trade. They have a deep understanding of the nature of the industry from which they source items. Twice yearly, they embark on a worldwide quest for the most cutting-edge goods that money can buy. They flip the leaves over to examine the undersides for imperfections in the coloring and the textures available. They strive to offer high-quality goods at affordable prices while yet exceeding their clients expectations. Henry Friedmen, the family patriarch and the original Nearly Natural, has been in the business for for seventy-five years. There are plant species named after Grandpa Nearly Natural because he was such a famous botanist.