"Never be complacent, no matter how successful you become, you always have new ideas." The founders of the store - Helen and Christie. Once started as a small affiliate project, Le Rose gained great appeal in a year, allowing the dynamic duo behind the brand to quit their job and focus on the store. Helen Semovsky and Christie Bristed are the company's founders and long-time friends, both of whom have a natural love and appreciation for fashion. Both “female bosses” have a background in the fashion industry; Helen used to be a fashion designer, and Christie used to be a graphic and textile designer. Le Rose was created to capture and touch the imagination of women with fashion minds who like to create intimate memories that last a lifetime.