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During their parents' trip to Pakistan in November 2016, moment occurred. Their elderly diabetic father experienced sudden and severe diabetic nerve pain (neuropathy) in his foot after a long flight to Islamabad. He was unable to walk. Olive oil and turmeric powder were combined into a paste by their aunt, which she applied to their father's foot. His pain was completely gone within an hour. Over 5000 years ago, Drink ZYN Eastern culture incorporated natural healing practices. Natural, ancient remedies have been used by their family to treat everything from colds to indigestion to reducing inflammation. They decided that turmeric was something Drink ZYN wanted to share with the world in a delicious way that everyone could enjoy. When they got back to the United States, they started doing more research on turmeric. They found that a tiny compound called curcumin is responsible for turmeric's ability to heal wounds and reduce inflammation.