KIND has been owned by the founder and team since 2004, and since 2008, every full-time team member has a stake in the company. This allows them to treat their work with integrity and ownership. Its products are made from nutrient-rich ingredients such as whole nuts, fruits, and whole grains—no secret ingredients, no artificial flavors, preservatives, or sweeteners. They don't think people need to choose between health and taste when snacking. They use high-quality, better-for-you ingredients that are good for your body without sacrificing quality or flavor. For many, KIND is more than a job—it's a way of life. In fact, four-fifths of the team members said that hard work makes kindness their number one priority.