Theory, founded in 1997, is an online clothing Store. Their main products are men's and women's clothing and accessories. Theory is committed to making customers confident every day by providing them with comfortable and exquisite clothes. They have developed an innovative stretch fabric that dramatically improves the performance of trousers that make women feel confident, smart and stylish. Their clothes are made of the best materials and are professionally made. They hope to change the way people feel and work through clothes. By far their most environmentally friendly collection, premium wool is made from premium merino wool, which is woven by Italian pioneers in renewable production. Their products are made from start to finish.