WWRD was founded in 1649, is an ironworks in a small village in Finland, and has now developed into a leading consumer goods company with world-renowned brands. With iconic products, a strong brand and global ambitions, it is committed to enriching people's lives in the home, garden and outdoors. Its business is balanced by its extensive portfolio of functional, lifestyle and outdoor products, as well as its geographical location in Europe, Asia and the Americas. As a company, they are positioned to grow with the goal of surpassing the market and creating innovative and beautiful designs that consumer’s value. WWRD is proud that their products depend on their generation after generation, and the long tradition of craftsmanship originating from the village where the company story began still exists today.