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In 1975 a young French woman named Marianne Gérard left France for New York City. Marianne fell in love with the intimate industry (and Richard) and decided to launch her own line with him. The Va Bien pieces combined their French sensations with Richard's American introduction and started quickly. Va Bien Marianne and Richard's journey went into circles when her son Gregory went to the studio with them, where he now serves as the brand's creative director and continues his family's design traditions. A collection of bustiers and bras soon followed and formed a unique range that supported women in a variety of moments, from special occasions to everyday life.