Founded in 1968 in New York, USA, and now affiliated to the estee lauder group of USA, clinique is well known in the world for its promotion of basic skin care three steps. Clinique's products are all from dermatology doctors formula, through the allergic test, do not contain spices, and suitable for any age. Clinique's brand philosophy is to look forward to the future while adhering to the inherent belief, so that the company can continue to grow. Committed to building a professional image, clinique's product concept is very complete and unique, especially with reference to the dermatologist's advice, making clinique products safe and effective. Therefore, clinique always hopes to communicate with consumers through words and establish consumers' correct concept of skin care. Include series product advertisement, clinique is used concise, clear character conveys protect skin concept. In shoppe, clinique still placed the booklet that concerned skin maintains to offer consumer to read.