Six years ago, two friends from Austin, Texas, started Puracy with one goal: to produce non-toxic, plant-based cleaning and personal care products that were safe enough for their newborn daughter. After they had children of their own, they found that there was a tradeoff between many natural products that were safe for children and pets -- they weren't very effective. So over the last six years, they have worked with a team of doctors and chemists to create household products that meet the following criteria: safe for your home, safe for the environment, more effective than harsh chemical cleaners. Fast forward to today. Millions of bottles have been sold, making Puracy the best-selling product on amazon, featured in the New York times, CBS, NBC and Martha Stewart, and is now available in targeted stores across the country.