They founded their Virtue because they found a transformative protein that would forever change the way you treat your hair. Virtue is built by a team of believers, optimists and benefactors. They have put countless actions in the field of innovation. Only when they visited the lab at Wake Forest University did they realize that most hair care products lacked something: real science. That day, the research team shared with them a life-changing technology called Alpha Keratin 60ku. It was the first of its kind, a new way of extracting keratin in its natural form. This technology was created for something much bigger than beauty, so they wanted to make sure they got it right. After 6 years, 8 patents, 15 clinical trials, and many, many sleepless nights, they were finally ready to share their product with the world.