They started using completely evil schemes to make people laugh and get more people to drink more water. For a long time, Liquid Death thought that positive healthy changes were not necessarily boring and artless. If you want to drink bottled water at a concert, bar, party, car, or anywhere, it shouldn't and shouldn't mean drinking from a virtually unrecyclable plastic bottle and ending up in the ocean. As they continue to offer their unnecessary (and infinitely recyclable) bottled water options to more people, Liquid Death is also excited to use their healthy water brand to help fund and enhance the strange art, music and entertainment touch that most big corporate brands will never have.