Gorjana & Griffin can be found in more than 1,000 retailers nationwide, excluding the brand's own retail locations. After opening the first physical store in Laguna Beach in 2016, the team began to rapidly expand retail business on both sides of the strait. There are now 13 districts of it in California and New York with more plans. With the expansion of its retail footprint, the company has accumulated more than 100 employees, while valuing innovation, collaboration, authenticity, and giving back to the local community. At the local level, Gorjana & Griffin and local charities co-host in-store fundraising events and donate a percentage of the proceeds to selected businesses.