Boots.com is really well organized and customers should be able to find what they’re looking for with ease. All of their categories are directly at the top of their homepage and once highlighted showcase multiple other sub-categories. All links are in working order. When first loaded the webpage has an option to choose which country you’re from, as this impacts their shipping method and availability. Similar to Boot Optician’s page, their current sale promotions and featured sale items are showed via moving slideshows. Nearing the bottom of the homepage customers can easily signup for their monthly newsletter and promotional offers. Additionally social media sites are directly across from the newsletter option – it’s a one-stop shop for connecting. At the bottom of the homepage customers can find Boot’s partner-sites such as Boots WebMD and their cancer support website. Customers can find additional information about the brand and the services Boot’s offers.