Boohoo.com is to navigate through and the layout is simple yet effective. They’ve home-page showcases their in-house brands, current sales and new items. Customers can easily sign-up for newsletters and an account. Creating an account isn’t tedious, the only downfall is customers can’t create a wishlist. Making it hard to save items for a later time. Their dropdown menus showcase all the categories such as new items, women’s clothing, men’s clothing, accessories etc. Highlighting desired category makes additional sub-categories appear. Boohoo incorporates a lot of pictures with minimal text. They’ve added a virtual stylist by suggesting what to pair the individual piece with to achieve a desired look. Additionally they’ve added a light description of the materials used and how to care for them. If customers look to the bottom of the page, they’ll see suggested items to pair with the one they’re looking at. Contact information is at bottom of homepage.