Streak was born out of their dissatisfaction with constantly switching between external systems and their inbox, where they do their work. Their objective is to simplify the management of your day-to-day activities so that you can complete more tasks, resolve more support tickets, and close more deals. They are working hard to improve business email significantly over its current state. The majority of business users have email in their inboxes related to various processes they work on, such as sales, hiring, fundraising, deals, and support. Because it is integrated into the Inbox, where they spend the majority of their time, Streak makes it possible for them to succeed at those processes.