The founder started Icebreaker at the age of 24, when he was penniless. By chance, he met a shepherd who raised merino sheep, which ignited his deep passion. Since then, he has been fascinated by the study of incorporating the solutions provided by nature into technical clothing. For the first few years he sustained himself by sheer faith and perseverance. At the time, man-made fibres dominated the garment industry, and wool was not at all competitive. Today, 20 years later, garments made from merino wool are attracting supportive users from all over the world, who are proud to share the amazing gifts of nature. Merino wool has beautiful, strong and unique characteristics, which make them impressed, which is also the constant pursuit of Icebreaker.