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Apple is an American multinational technology company that designs, develops and sells consumer electronics, computer software and online services. It was co-founded in 1976 by Steve jobs, Steve wozniak and Ronald Wayne. The company's hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer. Apple's software includes the macOS and iOS operating systems, the iTunes media player, the Safari web browser and so on. Its online services include the iTunes Store, the iOS App Store and Mac App Store, Apple Music, and iCloud. Apple is the world's largest information technology company by revenue and the world's third-largest handset maker after samsung and huawei. Apple has 123,000 full-time employees, 504 retail stores in 24 countries and operates the world's largest music retailer iTunes Store. As of January 2018, more than 1.3 billion apple products actively used worldwide. Apple has high leve l of brand loyalty and has been repeatedly named the world's most valuable brand.