When the JW PEI was launched in 2016, they were committed to designing with 100% vegetarian leather, showing how fashion brands can break through the boundaries and create products that are not only aesthetically pleasing but also sustainable and cruel. They believe that the future of fashion should be ethical and sustainable. After years of research, they found that recycling technology is developing very fast, and almost all polyester-based materials can be recycled. Therefore, starting from 2018, all of JW PEI's lining materials will be made from 100% recycled bottles, and it is planned to replace the main materials with recycled materials within 5 years! They believe that no matter what the bag, even a brand-name bag should be durable, easy to use and responsible for the environment. They are the first fashion brands to use microfiber as the main material for making high-quality brand-name bags.