Alex Mill launched as early as 2012, with the goal of creating the perfect shirt. Since then, they have quickly trained a group of people who value good design and quality. Eternal, not fashion, they take the core style that everyone wants, they do something radical: Alex Mill retain their iconicity so you can stop looking for the perfect, simple jacket or shirt. A few years later, their co-founder Alex Drexler was introduced to Somsack, who used to be the design director of J.Crew (before that was Madewell). Milad "Mickey" Drexler, former CEO of Gap and J.Crew, the founder of the Old Navy and Madville (not to mention Alex's father), combined these two ideas together, and suspect that there will be good things coming from it.