Lucky Brand is a Brand owned by Liz Claiborne Inc., headquartered in New York and founded in 1976, mainly designs women's, men's and accessories products suitable for various occasions. Lucky Brand started out as a rock 'n' roll style jeans by Gene Montesano and Barry Perlman，the lifestyle in southern California inspired their designs a lot. Their purpose is quality and sense of humor. In recent years, Lucky Brand has had a large number of celebrity followers, including Ben Affleck, Halle Berry, Brad Pitt, Salma Hayek, etc., and Lucky Brand products also appear in many American TV series. These celebrity effects were so successful that Lucky Brand finally became the first line of American leisure brands. Claiborne bought an 85% stake in Lucky Brand in 1999, a decision that led to its expansion across the us and the world, with global outlets including Hong Kong, Thailand, Japan, Canada, London and the Middle East.