The North Face is a famous American outdoor brand, headquartered in California, USA, founded in 1966. As The leading brand of the global outdoor sports industry, The North Face uses products that have been tested by athletes and can adapt to various outdoor demands to help humans explore the world and challenge The limits of human potential. At the same time, the brand is committed to protecting the outdoor environment and minimizes human impact on the natural environment through various sustainable development projects. The North Face's products are sold in sports retail stores around The world. The name "The North Face" comes from The coldest and most difficult North slope on The mountain, which means The outdoor spirit of brave exploration. In 1997, The North Face adopted a brand new slogan, "never stop exploring," which has since become the brand's most important spiritual slogan. Authentic, Premier, Technical and Innovative are the brand spirit of The North Face.