Dylan McLaughlin, Rich Alfaro, and TJ Cristina launched their own brand called GOAT USA, after they got inspiration from repetitive hearing of the expression “GOAT”, an acronym representing “Greatest of All Time”. Apart from several previous T-shirts, indeed they have no knowledge about the apparel industry. With confidence and ambition, they began to build their GOAT USA by bringing themselves to public at different live events. In this way，they gradually grew out a wonderful connection with people nationwide. After several years, they felt that they have learned something fundamental, so they put the apparel business into real practice, receiving daily reservations from all over the nation.