Ita Airways is a company totally owned by the Italian Ministry of Economy and Finance for the exercise of business in the air transport sector. The airline has been active since November 2020. Ita Airways aims at creating an efficient and innovative air carrier that will become a reference point in providing Italy with quality connectivity with both international destinations, thus boosting tourism and foreign trade, and within the Country, also taking advantage of the train-air integrated mobility. They will place the best customer service at the centre of its strategy through a strong digitization of processes that ensure a best-in-class experience and personalized services, combined with sustainability, in its environmental new green and technologically advanced aircraft, use of sustainable fuels, social equality and inclusion for a gender-neutral company and governance (integration of sustainability into internal strategies and processes aspects.