Klaviyo allows you to provide amazing experiences through email and other proprietary channels. Although consumers and businesses share a large amount of information, most e-mails and experiences provided by businesses do not use this data. Customer-centric enterprises know the experience they want to create, but early technologies cannot cope with the scale or real-time nature of information. Therefore, enterprises have to rely on advertising and other growth channels beyond their control. It is possible to store all customer data of an enterprise in the same system that provides experience to customers, allowing new experiments and enterprises to start, and allowing existing companies to develop faster in the way they control. Klaviyo stores all your customer data and then allows you to create experiences through email and your own channels and measure revenue results, not just open or click.