Rooted in southern California culture, UGG brand was sought-after among surf stores on the shores of California in the mid-1980's. Then UGG led the New York fashion trend to the world, growing from a small provider of slippers and boots to a well-known luxury brand in the early 2000's. In 2006, the first UGG retail store was opened in Soho, serving as a milestone of UGG’s success story. The first flagship shop in NYC provided exciting opportunities of exploring fashion for millions of UGG fans. UGG carved out the global footwear market by funding the Omotesando Hills store in Japan in the same year. Today you can discover UGG brand worldwide across China and Britain. The UGG collection combined everlasting Italian craftsmanship with classic sheepskin to dabble in the high fashion industry in 2011. At UGG, you can also find the elegant home collection including bedding, decorative pillows, rugs, and blankets.