With a purpose, they're NOTICE HAIR CO, a leading hair care company. Regarding self image, insight, and Earth through observable outcomes, they're liberating the planet from plastic waste. They're saying goodbye to "Unwrapped Life" and welcoming a new identity, refined goals, and a continuing love of attention-grabbing hair. Why rebrand? Simple. After six years, they know who they are and what they do—which is ridiculously well—which is plastic-free hair care. As they move forward, NOTICE HAIR CO exemplifies their bold mission. What exactly is the new name? It's about time they behaved like a serious hair care brand rather than a zero-waste blog that is warning the entire industry. You will undoubtedly be noticed with these positive outcomes. Might it be said that anything is else evolving? Arden and Allison, their sisters and female founders, continue to lead them with ferocity. And that won't change anytime soon. Although the website has been boldly redesigned, all of your fan favorites are still available, so get ready to try some new ones.